Digital out of home delivers a lower cost per thousand and a lower cost per rating point compared to other local media. For each dollar spent on out of home advertising, an average of $5.97 is generated in product sales, according to a new report released today by the Outdoor Advertising Association of America (OAAA).
Digital out of home reaches consumers no matter what their media consumption habits are. It goes where most other media can’t go to surround and immerse consumers out of home, where they spend 70 percent of their waking hours.
The bright and bold content in your message can be fully customized and animated to be as eye catching as possible. Messages can also be delivered strategically, taking into account factors such as the time of day, weather triggers and traffic etc. ensuring maximum impact for your target audience.
Wave goodbye to sending designs out for poster printing weeks before schedule. With digital advertising, ads can be sent in just a few hours before it’s supposed to go up, without a hitch. Plus, you can easily have your ad end exactly when you would like it to end.